The Service


Pre book your rides 1 day ahead


Schedule recurring rides

Women Only

Women only drivers and passengers


We will customize rides to your needs

Welcome to Riding Pink

  • Riding Pink was launched in Kuala Lumpur in 2016 as a service by women for women with two goals in mind: providing women a safe and flexible avenue for additional income and providing women a safe alternative to compliment other ride sharing apps and public transport
  • Riding Pink was founded by a full-time-mom in Kuala Lumpur. Holding a corporate career as an auditor with a large public listed retail company and later on as a marketing practitioner based in Singapore, she gave up her career to concentrate on taking care of her two young boys.
  • As a stay home mom with two young boys to take care of, she knew it was not easy for women to find a job with flexible hours. With this in mind, she wanted to create something that would help fellow women earn additional income while providing women a safe alternative mode of transport, for other women - by other women.
  • To this end, Riding Pink was created as the first ever women's-only transportation platform in Malaysia.
  • To date, most of our drivers are stay-home-moms, single parents or working moms seeking additional income. Join the Pink team revolution today as a driver or rider or both!
  • By matching women drivers with women passengers (and their little ones too!), Riding Pink aims to be a force of change and to make a difference to the lives of their members and society at large.



Riding With Us